For Earth Day 2014, Savannah Tree Foundation was permitted exclusive right by the City of Savannah Park and Tree Department to attach signage to trees in Forsyth Park for the celebration. STF hung over-sized “price tags” to each tree lining the main sidewalk stretching from Park Avenue to the Confederate Monument (39 in total). The 39 tags featured 9 different evaluations (based upon girth & species) and assigned an actual, accurate dollar figure to each tree’s value to natural and human habitat. The resultant effect was dramatic, almost like an alleé crossed with a supermarket aisle.
Monetizing canopy trees is a new approach for STF and this particular project required measuring each tree’s diameter and running data through iTree (the US Forest Service software tool for evaluating & assessing canopy).
Many thanks to DIRTT.net, Clark Creative, John Davis Florist and the City of Savannah Park and Tree Department for their assistance with this project.
To see the collect of 9 tree tags, click here